Recycled Sunglasses

Conceptual Project: 100% Trash

For this project, I was provided with all the copy and tasked with designing the visual style for the campaign. The image above shows various alternate aspect ratio versions of my final creative solution. The target audience was young adults aged 16-24, and I believe this style effectively appeals to the high-fashion, early adopter segment of that demographic.

Below are some alternative designs that I considered but ultimately decided not to use, though I still appreciate them.