Off to the Market: Kony 2012

In this episode of Off to the Market, I sit down with esteemed journalist Janak Rogers to unpack the rise and fall of the Kony 2012 social marketing campaign. We explore how a movement that captured global attention unravelled due to misrepresentation and lack of transparency. Janak offers insights into how Invisible Children could have mitigated the fallout by being more upfront about the complexities of the issue.

In marketing, honesty is not just ethical—it's essential for long-term success.