Off to the Market: Humour in Road Safety

In our first episode, I explored an intriguing pattern in road safety advertising. Nearly all ads in this category seemed to adopt the same tone, and I was curious as to why. Tone is such a powerful tool in advertising that it seemed surprising to see so little variation within the category. When I raised this with our expert guests, John and Linda, they explained that it was more a matter of navigating red tape than a question of practicality. It was exactly the kind of behind-the-scenes insight I was hoping to uncover with this segment.
Of course, we couldn’t resist taking a look at road safety ads that missed the mark—it was a guilty pleasure, but our high-calibre guests added even more valuable perspectives than I could have anticipated.