Conceptual Project: Foodbank Postcard Campaign

The task was to create a postcard that would likely be used, either as a postcard or for some secondary purpose. I saw this as an opportunity to try targeting my ads in a new way. The idea is that no matter who initially receives the postcard, they will ensure it reaches the right person.

I developed this during the Melbourne lockdowns when many international students were struggling, unable to afford food or return home. This postcard was my response to the challenge of raising awareness among international students, who were unusually difficult to reach through conventional methods because of their varying backgrounds among other factors.

This campaign sought to target them better than a bot could.